SOCIAL

Estée Lauder x “The Group Chat”. Futurist Liquid Blush launched Fall ‘25 with this high-energy social campaign, featuring the loveliest models (inside & out). I had the privilege of hanging with them on set prior to writing their lines for the script. In this case, their lines were VO and text bubbles: tons of “!!!” & emojis.

Below it is our more traditional version: bass-forward music & supers.

Camila Cabello tries L’Oréal’s Infallible Powder for the first time to see what all the hype is about.

This was a SUPER fun project because I got to write a YouTube Short that captures Camila’s distinct social voice and got to use emojis to my 💗’s content. The captured-on-camera-phone effect smartly complements the copy.

L'Oréal's #SayItWithRed TikTok campaign transformed the iconic "You're Worth It" tagline into a digital dialogue with IG creators.

We pitched this campaign & won against 7 other agencies. From ideation to talent selection and press releases, I was deeply connected to this project from beginning to end.

The #MiuMuse Instagram campaign promoted the first-ever fragrance by Miu Miu, featuring a series of moody sketches & whimsical copy. 

Bumble + Bumble reminds us that Pride is every month, every day, every minute, every second.