Who: I'm a deadline-driven, native New Yorker equipped with 15 years of writing and editing experience. Producing smart, strategic copy in fast-paced environments? Yeah, that's my jam.
What: Digital & Print Copy. Ad Campaigns. Retail/E-Commerce. Branding.
Management. Social Media. Commercials. Copy Direction. Ideation. Email Marketing & Banners. Product Copy. Packaging. Technical Writing.
Long story, short: If it's copy-related, I've probably done it. If not, I can make it happen...with ease.
Where: L'Oréal, Saks Fifth Avenue, Miu Miu, La Mer, Hanes, Alice + Olivia, Lancôme, Bloomingdale's, Carol's Daughter & more.
Why: I'm enamored with the arts, pop culture, sentence structure and the synergy between copy & design.
We envisioned this new collection as a reflection of beauty, strength, and creativity.
Consider it our love letter to womanhood.
It Starts Within™
On Cloud 9
Unplug, unwind & go wireless in our softer-than-soft Enbliss® bralettes.
Bonus points for the prettiest lace ever.
Current Mood: Calm
Introducing a collection of wear-everywhere pieces in supremely soft fabrics, including sandwashed knits and sustainable, recycled fibers.
Select one of our legendary treatments & discover its transformative power.
Launch our face-tracking technology for customized tutorials.
Connect to our most-coveted rituals whenever, wherever: Wi-fi not required.
Product Launch IG Post
Introducing our first #MiuMuse.
She sets her own agenda. She owns her contradictions.
Get inspired and discover the Miu Miu first fragrance.
Pride Month IG Post
This month (and always) we stand by your side, with pride.
Bumble and Bumble
Perfect Nudes™ sheers blend away imperfections for an enhanced and natural look.
Foundation Finish for your Legs™
Instantly, legs look smoother, sleeker, younger.
A dynamic multi-tasker. As any devotee will attest, the Treatment Lotion is the requisite beginning to every
La Mer ritual.
This silky elixir optimizes every step, simultaneously reclaiming skin’s inner strength, resilience and radiance.
Menswear, you just got served. The Paula Pant sports sophisticated tuxedo stripes and a high waist, which elongates the leg.
Punctuated by vivid faux fur, this BLANKNYC parka will cement your street style on even the most blustery days.
From the Honey Gold Collection. Emitting warm hues and simple brilliance, an Alexis Bittar bracelet with brown and grey pavé diamonds.
Your little queen of the jungle will love to rock this cheetah jacquard pullover with solid elbow patches.
Like the sun reflects off the ocean, this handcrafted Tufenkian design—crafted from a sumptuous blend of wool and silk—is graced by placid waves offset by a solid background.
1,500 hand-applied Strass crystals accent the grand architecture of this limited-edition design. Its faceted-glass bottle is encased in an ebony-lacquered box and cradled by a tonal velvet insert.
Lead copy strategy & execution for Post-Imperial's creative rebrand
McCann New York
Associate Creative Director
November 2020 - Present
Provide copy direction for L’Oréal brand campaigns including Carol’s Daughter, Urban Decay & Global Initiatives
Copy Director (Contract)
September 2020 - November 2020
Strategized creative rebranding, developed new brand voice and led visual selections. Partnered remotely with team members in Philadelphia, Hong Kong SAR & Croatia
October 2015 - September 2020
Digital and/or print work for Soma Intimates, Bumble and Bumble, Bloomingdale’s, White House Black Market,
La Mer, Saks Fifth Avenue, Miu Miu, Alice + Olivia, DKNY, Hanes, Playtex, and ad agencies specializing in beauty & fashion
Freelance Copy Manager
October 2016 - December 2019
Provided vacation coverage for full-time copy manager. Managed product copy team and workflow to ensure items reflected brand standards and published to site as planned
White House Black Market
Freelance Senior Copywriter
October 2015 - May 2020
Focused on copy execution for creative rebrand, social media, marketing emails/banners & product copy
Saks Fifth Avenue
May 2013 - September 2015
Led a team of staff and freelance writers to create product copy reflecting the company's luxury brand voice and standards
Saks Fifth Avenue
September 2011 - May 2013
Produced digital product copy to reflect the Saks Fifth Avenue brand voice and standards
September 2010 - May 2013
Clients/Brands: Lancome, Juicy Couture, Carol's Daughter, Macy’s, KORRES, ALLOY at Delia*s Inc and ad agencies specializing in beauty and fashion
May 2007-September 2010
Created and edited digital, print, 3D, and marketing (emails, banners, SEO, etc.) copy
Quippy beauty & style blog, fusing my love of arts and culture with product launches, press events, and New York Fashion Week coverage
Victoria's Secret Beauty
Education Specialist/Technical Writer
April 2006 - May 2007
Partnered with design team to create branded education materials for Victoria's Secret Beauty