Shaunequa Brathwaite
Copy Director | Freelance Copywriter | Brand Oracle
Email Marketing
That Time I Wanted to Be Seen
Our latest collection examines this universal desire with statement-making pieces & new-to-us details (like breezy cotton eyelet & striking cowrie shells).
Because it has never been more important for us all to be seen.
Homepage
We envisioned this new collection as a reflection of beauty, strength, and creativity.
Consider it our love letter to womanhood.
It Starts Within™
On Cloud 9
Unplug, unwind & go wireless in our softer-than-soft Enbliss® bralettes.
Bonus points for the prettiest lace ever.
Current Mood: Calm
Introducing a collection of wear-everywhere pieces in supremely soft fabrics, including sandwashed knits and sustainable, recycled fibers.
Landing Page
Mobile App
Access Granted.
Select one of our legendary treatments & discover its transformative power.
Launch our face-tracking technology for customized tutorials.
Connect to our most-coveted rituals whenever, wherever: Wi-fi not required.
Social Media
Miu Miu Product Launch
Introducing our first #MiuMuse.
She sets her own agenda. She owns her contradictions.
Get inspired and discover the Miu Miu first fragrance.
#MiuMiuParfum
Social Media
Bumble + Bumble x Pride
This month (and always) we stand by your side, with pride.
Love Always,
Bumble and Bumble
Packaging
Perfect Nudes™ sheers blend away imperfections for an enhanced and natural look.
Foundation Finish for your Legs™
Instantly, legs look smoother, sleeker, younger.
Print
A dynamic multi-tasker. As any devotee will attest, the Treatment Lotion is the requisite beginning to every
La Mer ritual.
This silky elixir optimizes every step, simultaneously reclaiming skin’s inner strength, resilience and radiance.
Promotional Email
Product Copy
Menswear, you just got served. The Paula Pant sports sophisticated tuxedo stripes and a high waist, which elongates the leg.
Punctuated by vivid faux fur, this BLANKNYC parka will cement your street style on even the most blustery days.
From the Honey Gold Collection. Emitting warm hues and simple brilliance, an Alexis Bittar bracelet with brown and grey pavé diamonds.
Your little queen of the jungle will love to rock this cheetah jacquard pullover with solid elbow patches.
Like the sun reflects off the ocean, this handcrafted Tufenkian design—crafted from a sumptuous blend of wool and silk—is graced by placid waves offset by a solid background.
1,500 hand-applied Strass crystals accent the grand architecture of this limited-edition design. Its faceted-glass bottle is encased in an ebony-lacquered box and cradled by a tonal velvet insert.
EXPERIENCE
Post-Imperial
Copy Director
May 2021-Present
Lead copy strategy & execution for Post-Imperial's creative rebrand
McCann New York
Associate Creative Director
November 2020 - Present
Provide copy direction for L’Oréal brand campaigns including Carol’s Daughter, Urban Decay & Global Initiatives
RE.VITYL
Copy Director (Contract)
September 2020 - November 2020
Strategized creative rebranding, developed new brand voice and led visual selections. Partnered remotely with team members in Philadelphia, Hong Kong SAR & Croatia
Freelance Copywriter
October 2015 - September 2020
Digital and/or print work for Soma Intimates, Bumble and Bumble, Bloomingdale’s, White House Black Market,
La Mer, Saks Fifth Avenue, Miu Miu, Alice + Olivia, DKNY, Hanes, Playtex, and ad agencies specializing in beauty & fashion
Bloomingdale's
Freelance Copy Manager
October 2016 - December 2019
Provided maternity and vacation coverage for full-time copy manager. Managed product copy team and workflow to ensure items reflected brand standards and published to site as planned
White House Black Market
Freelance Senior Copywriter
October 2015 - May 2020
Focused on copy execution for creative rebrand, social media, marketing emails/banners & product copy
Saks Fifth Avenue
Copy Manager
May 2013 - September 2015
Led a team of staff and freelance writers to create product copy reflecting the company's luxury brand voice and standards
Saks Fifth Avenue
Copywriter
September 2011 - May 2013
Produced digital product copy to reflect the Saks Fifth Avenue brand voice and standards
Freelance Copywriter
September 2010 - May 2013
Clients/Brands: Lancome, Juicy Couture, Carol's Daughter, Macy’s, KORRES, ALLOY at Delia*s Inc and ad agencies specializing in beauty and fashion
Bare Necessities
Copywriter
May 2007-September 2010
Created and edited digital, print, 3D, and marketing (emails, banners, SEO, etc.) copy
TempleOfGlam.com
Founder
Quippy beauty & style blog, fusing my love of arts and culture with product launches, press events, and New York Fashion Week coverage
Victoria's Secret Beauty
Education Specialist/Technical Writer
April 2006 - May 2007
Partnered with design team to create branded education materials for Victoria's Secret Beauty
LET'S CHAT!
