• SUMMARY

    Who: I'm a deadline-driven, native New Yorker equipped with 15 years of writing and editing experience. Producing smart, strategic copy in fast-paced environments? Yeah, that's my jam.

     

    What: Digital & Print Copy. Ad Campaigns. Retail/E-Commerce. Branding.

    Management. Social Media. Commercials. Copy Direction. Ideation. Email Marketing & Banners. Product Copy. Packaging. Technical Writing.

    Long story, short: If it's copy-related, I've probably done it. If not, I can make it happen...with ease.

     

    Where: L'Oréal, Saks Fifth Avenue, Miu Miu, La Mer, Hanes, Alice + Olivia, Lancôme, Bloomingdale's, Carol's Daughter & more.

     

    Why: I'm enamored with the arts, pop culture, sentence structure and the synergy between copy & design.

  • Email Marketing

    Homepage

     

     

    We envisioned this new collection as a reflection of beauty, strength, and creativity.

    Consider it our love letter to womanhood.

    It Starts Within™

     

     

     

     

     

     

     

    On Cloud 9

    Unplug, unwind & go wireless in our softer-than-soft Enbliss® bralettes.

    Bonus points for the prettiest lace ever.

     

     

     

     

     

     

     

    Current Mood: Calm

    Introducing a collection of wear-everywhere pieces in supremely soft fabrics, including sandwashed knits and sustainable, recycled fibers.

     

    Landing Page

    Mobile App

    Access Granted.

    Select one of our legendary treatments & discover its transformative power.

    Launch our face-tracking technology for customized tutorials.

    Connect to our most-coveted rituals whenever, wherever: Wi-fi not required.

    Social Media

    Product Launch IG Post

    Introducing our first #MiuMuse.

    She sets her own agenda. She owns her contradictions.

    Get inspired and discover the Miu Miu first fragrance.

    #MiuMiuParfum

    Social Media

    Pride Month IG Post

    This month (and always) we stand by your side, with pride.

     

    Love Always,

    Bumble and Bumble

    Packaging

    Perfect Nudes™ sheers blend away imperfections for an enhanced and natural look.

     

    Foundation Finish for your Legs™

     

    Instantly, legs look smoother, sleeker, younger.

    Print

    A dynamic multi-tasker. As any devotee will attest, the Treatment Lotion is the requisite beginning to every

    La Mer ritual.

     

    This silky elixir optimizes every step, simultaneously reclaiming skin’s inner strength, resilience and radiance.

    Email Marketing

    Product Copy

    Menswear, you just got served. The Paula Pant sports sophisticated tuxedo stripes and a high waist, which elongates the leg.

    Punctuated by vivid faux fur, this BLANKNYC parka will cement your street style on even the most blustery days.

    From the Honey Gold Collection. Emitting warm hues and simple brilliance, an Alexis Bittar bracelet with brown and grey pavé diamonds.

    Your little queen of the jungle will love to rock this cheetah jacquard pullover with solid elbow patches.

    Like the sun reflects off the ocean, this handcrafted Tufenkian design—crafted from a sumptuous blend of wool and silk—is graced by placid waves offset by a solid background.

    1,500 hand-applied Strass crystals accent the grand architecture of this limited-edition design. Its faceted-glass bottle is encased in an ebony-lacquered box and cradled by a tonal velvet insert.

  • EXPERIENCE

    Post-Imperial

    Copy Director

    May 2021-Present

    Lead copy strategy & execution for Post-Imperial's creative rebrand

    McCann New York

    Associate Creative Director

    November 2020 - Present

    Provide copy direction for L’Oréal brand campaigns including Carol’s Daughter, Urban Decay & Global Initiatives

    RE.VITYL

    Copy Director (Contract)

    September 2020 - November 2020

    Strategized creative rebranding, developed new brand voice and led visual selections. Partnered remotely with team members in Philadelphia, Hong Kong SAR & Croatia

    Freelance Copywriter

    October 2015 - September 2020

    Digital and/or print work for Soma Intimates, Bumble and Bumble, Bloomingdale’s, White House Black Market,

    La Mer, Saks Fifth Avenue, Miu Miu, Alice + Olivia, DKNY, Hanes, Playtex, and ad agencies specializing in beauty & fashion

    Bloomingdale's

    Freelance Copy Manager

    October 2016 - December 2019

    Provided vacation coverage for full-time copy manager. Managed product copy team and workflow to ensure items reflected brand standards and published to site as planned

    White House Black Market

    Freelance Senior Copywriter

    October 2015 - May 2020

    Focused on copy execution for creative rebrand, social media, marketing emails/banners & product copy

    Saks Fifth Avenue

    Copy Manager 

    May 2013 - September 2015

    Led a team of staff and freelance writers to create product copy reflecting the company's luxury brand voice and standards

    Saks Fifth Avenue

    Copywriter

    September 2011 - May 2013

    Produced digital product copy to reflect the Saks Fifth Avenue brand voice and standards

    Freelance Copywriter

    September 2010 - May 2013

    Clients/Brands: Lancome, Juicy Couture, Carol's Daughter, Macy’s, KORRES, ALLOY at Delia*s Inc and ad agencies specializing in beauty and fashion

    Bare Necessities

    Copywriter

    May 2007-September 2010

    Created and edited digital, print, 3D, and marketing (emails, banners, SEO, etc.) copy

    TempleOfGlam.com

    Founder

    Quippy beauty & style blog, fusing my love of arts and culture with product launches, press events, and New York Fashion Week coverage

    Victoria's Secret Beauty

    Education Specialist/Technical Writer

    April 2006 - May 2007

    Partnered with design team to create branded education materials for Victoria's Secret Beauty

  • My Motto

    If you do not breathe through your writing, if you do not cry out in your writing, or sing in writing, then don't write, because our culture has no use for it. - Anaïs Nin

  • QUESTIONS/COMMENTS?