• Who: I'm a deadline-driven, native New Yorker equipped with 15 years of writing and editing experience. 

    What: Digital & Print. Branding. Retail & E-Commerce. Onsite & Remote Team Management. Copy Direction. Campaigns. Social Media. Naming/Ideation. Emails & Marketing Banners. Product Copy. Packaging. Scripts (Commercials, TikTok Ads + Live Streams).

    Where: L'Oréal, Saks Fifth Avenue, La Mer, Bumble + Bumble, White House Black Market, Bloomingdale’s, Alice + Olivia, Lancôme, Miu Miu, Juicy Couture, Macy's, KORRES, Hanes, Victoria’s Secret, Playtex & sooooo many more.

    Why: I'm enamored with the arts, pop culture, sentence structure and the synergy between copy & design.

    Long story, short: Producing smart, strategic copy in fast-paced environments is my jam.

  • Post-Imperial

    Copy Director 

    May 2021-Present

    Project-based role, leading copy strategy & execution for Post-Imperial's creative rebrand

    McCann New York

    Associate Creative Director, Copy

    November 2020 - Present

    Provide copy direction for L’Oréal brand campaigns & global initiatives

    RE.VITYL

    Copy Director 

    September 2020 - November 2020

    Contract-based role. Strategized creative rebranding, developed new brand voice and led visual selections. Partnered remotely with team members in Philadelphia, Hong Kong SAR & Croatia.

    Sha Bra Writes

    Freelance Copywriter

    April 2006 - Present

    Digital and/or print work for Clinique, L'Oréal, Urban Decay, Carol's Daughter, Soma Intimates, Bumble and Bumble, La Mer, White House Black Market, Bloomingdale’s, Saks Fifth Avenue, Miu Miu, Alice + Olivia, DKNY, Hanes, Playtex, Lancome, Juicy Couture, Macy’s, KORRES, ALLOY at Delia*s Inc & ad agencies

    Bloomingdale's

    Freelance Copy Manager

    September 2016 - December 2019

    Provided maternity & vacation coverage for full-time copy manager. Managed writers (staff & freelance) and workflow to ensure items published to site on time with product copy that upheld brand standards

    White House Black Market

    Freelance Senior Copywriter

    October 2015 - May 2020

    Focused on copy execution for creative rebrand, social media, marketing emails/banners & product copy

    Saks Fifth Avenue

    Copy Manager 

    May 2013 - September 2015

    Led a team of staff & freelance writers to create branded product copy & weekly editorial copy. Stakeholder in business-critical meetings, ensuring team successfully translated key selling goals for customer engagement & conversion

    Saks Fifth Avenue

    Copywriter

    September 2011 - May 2013

    Produced digital product copy to reflect the Saks Fifth Avenue brand voice and standards

    ALLOY at Delia*s Inc

    Freelance Copy Editor

    October 2010 - September 2011

    Wrote copy for e-commerce site (homepage, landing pages & product copy), marketing & promo emails, and printed catalog , partnering with graphic designer, art director & marketing team

    Bare Necessities

    Copywriter

    May 2007-September 2010

    Created and edited digital, print, 3D & marketing (emails, banners, SEO, etc.) copy

    Temple of Glam Blog

    Founder

    April 2007 - April 2017

    Beauty & style blog, fusing my love of arts and culture with product launches, press events, and New York Fashion Week coverage

    Victoria's Secret Beauty

    Education Specialist/Technical Writer

    April 2006 - May 2007

    Partnered with design team to create branded education materials for Victoria's Secret Beauty