The #MiuMuse Instagram
campaign promoted the first-ever fragrance by Miu Miu, featuring a series of moody sketches & whimsical copy.
L'Oréal's #SayItWithRed TikTok campaign for the Reds of Worth collection transforms the iconic "You're Worth It" tagline into a digital dialogue with creators.
From campaign ideation to creator selection and PR releases, I was deeply connected to this project from beginning to end.
We pitched this campaign & won against 7 other agencies.
Bumble + Bumble reminds us that Pride is every month, every day, every minute, every second.