SHAUNEQUA BRATHWAITE
Creative Director | Copy Director | Freelance Writer | Brand Oracle
Digital
UX/E-Commerce
Campaigns
3D/Print
Bio
Connect
…
Digital
UX/E-Commerce
Campaigns
3D/Print
Bio
Connect
SHAUNEQUA BRATHWAITE
Creative Director | Copy Director | Freelance Writer | Brand Oracle
Digital
UX/E-Commerce
Campaigns
3D/Print
Bio
Connect
…
Digital
UX/E-Commerce
Campaigns
3D/Print
Bio
Connect
Digital
UX/E-Commerce
Campaigns
3D/Print
Bio
Connect
Wild by Nature for Urban Decay
Crafted copy for
Urban Decay's Wild Collection
campaign that was used for digital/print ads, store displays, etc.
From ideation to talent selection and post-production edits, I was deeply involved in this project.
"
Wild by Nature
" tagline speaks to the naturally derived ingredients and the surprisingly intense (or um, wild!) color payoff.
This line paired perfectly with our
AD's
brilliant concept of cities being overrun by nature.
Reds of Worth for L'Oréal
L'Oréal's Reds of Worth is a collection of statement-making red lipsticks, created to complement a range of skin tones.
The inspirational shade names were meant to embolden the wearer as they "
Rediscover the Power of Red
".
Crafted copy for spinoff
TikTok campaign
("
Say It with Red
"), digital ads, press releases, etc.
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