• Native New Yorker. Enamored with Words. Devoted to Digital.

     

    Copy writing is so much more than stringing words together.

    It’s about smart, mindful edits. It’s about the synergy between copy & design.

    It's about strategic word selection. It’s about keeping it real at all times.

     

    My experience includes UX, e-commerce, leading & developing teams, digital marketing, social, branding/rebranding,

    ad campaigns, print/packaging & naming/ideation.

     

    In short: If it's copy-related, I've probably done it. If not, I can make it happen with ease (and by deadline).

  • Sha Bra Writes, LLC

    Freelance Writer

    April 2011 - Present

    Brands: La Mer, Clinique, Carol's Daughter, Soma Intimates, Bumble + Bumble, White House Black Market, Bloomingdale’s, Miu Miu, Alice + Olivia, DKNY, Hanes, Playtex, Lancôme, Juicy Couture, Macy’s & KORRES

    McCann New York

    Creative Director

    March 2022 - Present

     

    Associate Creative Director

    January 2021 - March 2022

     

    Freelance Associate Creative Director

    November 2020 - January 2021

    Create work for ad/social campaigns, naming/ideation projects & product launches

    Clients: L'Oreal, Ulta Beauty, Urban Decay & Carol's Daughter

    Post-Imperial

    Freelance Copy Director

    May 2021-September 2021

    Led copy strategy for creative rebrand, including product description pages (PDPs), digital marketing & editorial

    RE.VITYL

    Freelance Copy Director

    September 2020 - November 2020

    Strategized creative rebrand, which included leading visual selects and developing a new brand voice for an enhanced user experience.

    White House Black Market

    Freelance Senior Copywriter

    October 2015 - May 2020

    Executed copy rebrand for UX, social, catalog (digital/print), marketing emails/banners & PR lookbooks

    Bloomingdale's

    Freelance Copy Manager

    September 2016 - December 2019

    Managed UX copywriters & workflow ensuring site updates published as planned while upholding brand creative standards

    Saks Fifth Avenue

    Copy Manager

    May 2013 - September 2015

    Led & developed a team of writers, creating UX copy for record-breaking customer engagement & conversion

     

    Copywriter

    September 2011 - May 2013

    Produced PDPs & editorial copy reflecting the brand's iconic luxury voice & standards