Who: I'm a deadline-driven, native New Yorker equipped with 10 years of writing experience.
What: Digital. Print. Packaging. Branding. Marketing. Editing. Social Media. Technical Writing. Proofreading. Management.
Why: I'm obsessed with grammar, idyllic sentence structure, arts & culture, and the synergy between copy & design.
Introducing our first #MiuMuse.
She sets her own agenda. She owns her contradictions.
Get inspired and discover the Miu Miu first fragrance.#MiuMiuParfum
Mobile App Marketing
Select one of our legendary treatments & discover its transformative power.
Launch our face-tracking technology for customized tutorials.
Connect to our most-coveted rituals whenever, wherever: Wi-fi not required.
Mobile Banner Ad
Menswear, you just got served. The Paula Pant sports sophisticated tuxedo stripes and a high waist, which elongates the leg.
Punctuated by vivid faux fur, this BLANKNYC parka will cement your street style on even the most blustery days.
From the Honey Gold Collection. Emitting warm hues and simple brilliance, an Alexis Bittar bracelet with brown and grey pavé diamonds.
Your little queen of the jungle will love to rock this cheetah jacquard pullover with solid elbow patches.
Like the sun reflects off the ocean, this handcrafted Tufenkian design—crafted from a sumptuous blend of wool and silk—is graced by placid waves offset by a solid background.
1,500 hand-applied Strass crystals accent the grand architecture of this limited-edition design. Its faceted-glass bottle is encased in an ebony-lacquered box and cradled by a tonal velvet insert.
Sha Bra Writes, LLC
May 2006 - Present
Digital and/or print work for La Mer, Bloomingdale's, DKNY, Hanes, Playtex, Maidenform, White House Black Market, Miu Miu, Alice + Olivia, Lancome, Juicy Couture, Delia*s, Macy’s, Korres, Carol’s Daughter, Michael Kors Fragrances, and ad agencies specializing in beauty, fashion & pharma
October 2016 - December 2016
Managed product copy workflow to ensure items reflected brand standards and published to site on time
White House Black Market
October 2015 - February 2016
Worked with team on the implementation of creative rebranding (editorial, social media, marketing emails, landing pages, product copy, press materials, and catalogs).
Saks Fifth Avenue
May 2013 - September 2015
Led a team of staff and freelance writers to create product copy reflecting the company's luxury brand voice and standards
Saks Fifth Avenue
September 2011 - May-2013
Wrote women's, kids' & men's apparel, lingerie, swim, jewelry, shoe, and handbag product copy. Also wrote marketing emails and subject lines
Freelance Copy Editor
November 2010 - September 2011
Wrote & edited digital, print, and marketing copy for ALLOY
July 2009 - Present
Quippy beauty & style blog, fusing my love of arts and culture with product launches, press events, and New York Fashion Week coverage
May 2007 - September 2010
Wrote marketing emails, banners, SEO & site copy
Educational Specialist/Technical Writer
April 2006 - May 2007
Partnered with CEO to create training materials for launch of VS Beauty line
Marie Claire Magazine
Assistant to Editor-In-Chief
Learned the ins-and-outs of beauty and fashion from an industry leader