Who: I'm a deadline-driven, native New Yorker equipped with 15 years of writing and editing experience.
What: Digital. Print. Branding. Management. Creative Direction. Editing. Packaging. Naming. Social Media. Technical Writing. Blogging.
Where: Saks Fifth Avenue, Miu Miu, La Mer, Hanes, Alice + Olivia, Lancôme, Bloomingdale's, Carol's Daughter and more.
Why: I'm enamored with the arts, pop culture, sentence structure and the synergy between copy & design.
We envisioned this new collection as a reflection of beauty, strength, and creativity.
Consider it our love letter to womanhood.
It Starts Within™
On Cloud 9
Unplug, unwind & go wireless in our softer-than-soft Enbliss® bralettes.
Bonus points for the prettiest lace ever.
Current Mood: Calm
Introducing a collection of wear-everywhere pieces in supremely soft fabrics, including sandwashed knits and sustainable, recycled fibers.
Select one of our legendary treatments & discover its transformative power.
Launch our face-tracking technology for customized tutorials.
Connect to our most-coveted rituals whenever, wherever: Wi-fi not required.
Product Launch IG Post
Introducing our first #MiuMuse.
She sets her own agenda. She owns her contradictions.
Get inspired and discover the Miu Miu first fragrance.
Pride Month IG Post
This month (and always) we stand by your side, with pride.
Bumble and Bumble
Perfect Nudes™ sheers blend away imperfections for an enhanced and natural look.
Foundation Finish for your Legs™
Instantly, legs look smoother, sleeker, younger.
A dynamic multi-tasker. As any devotee will attest, the Treatment Lotion is the requisite beginning to every
La Mer ritual.
This silky elixir optimizes every step, simultaneously reclaiming skin’s inner strength, resilience and radiance.
Menswear, you just got served. The Paula Pant sports sophisticated tuxedo stripes and a high waist, which elongates the leg.
Punctuated by vivid faux fur, this BLANKNYC parka will cement your street style on even the most blustery days.
From the Honey Gold Collection. Emitting warm hues and simple brilliance, an Alexis Bittar bracelet with brown and grey pavé diamonds.
Your little queen of the jungle will love to rock this cheetah jacquard pullover with solid elbow patches.
Like the sun reflects off the ocean, this handcrafted Tufenkian design—crafted from a sumptuous blend of wool and silk—is graced by placid waves offset by a solid background.
1,500 hand-applied Strass crystals accent the grand architecture of this limited-edition design. Its faceted-glass bottle is encased in an ebony-lacquered box and cradled by a tonal velvet insert.
McCann New York
Associate Creative Director
November 2020 - Present
Lead copy direction for L’Oréal brand campaigns including Carol’s Daughter & Urban Decay
Creative Director, Copy (Contract)
September 2020 - November 2020
Strategized creative rebranding, developed new brand voice and led visual selections. Partnered remotely with team members in Philadelphia, Hong Kong SAR & Croatia.
Sha Bra Writes, LLC
(Freelance & Full-Time)
May 2007 - Present
Digital and/or print work for Soma Intimates, Bumble and Bumble, Bloomingdale’s, White House Black Market, La Mer, Saks Fifth Avenue, Miu Miu, Alice + Olivia, Lancôme, White House Black Market, Juicy Couture, DKNY, Hanes, Playtex, Macy’s, KORRES, Carol’s Daughter, ALLOY at Delia*s Inc, Bare Necessities, and ad agencies specializing in beauty & fashion
Freelance Copy Manager
October 2016 - December 2019
Provided vacation coverage for full-time Copy Manager. Managed product copy team and workflow to ensure items reflected brand standards and published to site as planned.
Saks Fifth Avenue
May 2013 - September 2015
Led a team of staff and freelance writers to create product copy reflecting the company's luxury brand voice and standards
July 2009 - September 2013
Quippy beauty & style blog, fusing my love of arts and culture with product launches, press events, and New York Fashion Week coverage