• SUMMARY

    Who: I'm a deadline-driven, native New Yorker equipped with 10 years of writing experience.

     

    What: Digital. Print. Packaging. Branding. Marketing. Editing. Social Media. Technical Writing. Proofreading. Management.

     

    Why: I'm obsessed with grammar, idyllic sentence structure, arts & culture, and the synergy between copy & design.

  • Social Media

    Introducing our first #MiuMuse. 

    She sets her own agenda. She owns her contradictions. 

    Get inspired and discover the Miu Miu first fragrance.#MiuMiuParfum

    Email Marketing

    Mobile App Marketing

    Access Granted.

    Select one of our legendary treatments & discover its transformative power.

    Launch our face-tracking technology for customized tutorials.

    Connect to our most-coveted rituals whenever, wherever: Wi-fi not required.

    Landing Pages

    Mobile Banner Ad

    Product Copy

    Menswear, you just got served. The Paula Pant sports sophisticated tuxedo stripes and a high waist, which elongates the leg.

    Punctuated by vivid faux fur, this BLANKNYC parka will cement your street style on even the most blustery days.

    From the Honey Gold Collection. Emitting warm hues and simple brilliance, an Alexis Bittar bracelet with brown and grey pavé diamonds.

    Your little queen of the jungle will love to rock this cheetah jacquard pullover with solid elbow patches.

    Like the sun reflects off the ocean, this handcrafted Tufenkian design—crafted from a sumptuous blend of wool and silk—is graced by placid waves offset by a solid background.

    1,500 hand-applied Strass crystals accent the grand architecture of this limited-edition design. Its faceted-glass bottle is encased in an ebony-lacquered box and cradled by a tonal velvet insert.

    PR Lookbook

    Technical Writing/Catalogs

  • EXPERIENCE

    Sha Bra Writes, LLC

    Freelance Copywriter

    May 2006 - Present

    Digital and/or print work for La Mer, Bloomingdale's, DKNY, Hanes, Playtex, Maidenform, White House Black Market, Miu Miu, Alice + Olivia, Lancome, Juicy Couture, Delia*s, Macy’s, Korres, Carol’s Daughter, Michael Kors Fragrances, and ad agencies specializing in beauty, fashion & pharma

    Bloomingdale's

    Senior Copywriter/Contractor

    October 2016 - December 2016

    Managed product copy workflow to ensure items reflected brand standards and published to site on time

    White House Black Market

    Senior Copywriter/Contractor

    October 2015 - February 2016

    Worked with team on the implementation of creative rebranding (editorial, social media, marketing emails, landing pages, product copy, press materials, and catalogs).

    Saks Fifth Avenue

    Copy Manager 

    May 2013 - September 2015

    Led a team of staff and freelance writers to create product copy reflecting the company's luxury brand voice and standards

    Saks Fifth Avenue

    Copywriter

    September 2011 - May-2013

    Wrote women's, kids' & men's apparel, lingerie, swim, jewelry, shoe, and handbag product copy. Also wrote marketing emails and subject lines

    dELiA*s

    Freelance Copy Editor

    November 2010 - September 2011

    Wrote & edited digital, print, and marketing copy for ALLOY

    TempleOfGlam.com

    Founder

    July 2009 - Present

    Quippy beauty & style blog, fusing my love of arts and culture with product launches, press events, and New York Fashion Week coverage

    Bare Necessities

    Copywriter

    May 2007 - September 2010

    Wrote marketing emails, banners, SEO & site copy

    Victoria's Secret

    Educational Specialist/Technical Writer

    April 2006 - May 2007

    Partnered with CEO to create training materials for launch of VS Beauty line

    Marie Claire Magazine

    Assistant to Editor-In-Chief

    Learned the ins-and-outs of beauty and fashion from an industry leader

  • My Motto

    If you do not breathe through your writing, if you do not cry out in your writing, or sing in writing, then don't write, because our culture has no use for it. - Anaïs Nin

  • QUESTIONS/COMMENTS?