• SUMMARY

    Who: I'm a deadline-driven, native New Yorker equipped with 10+ years

    of writing and editing experience.

     

    What: Digital. Print. Branding. Packaging. Naming. Management.

    Social Media. Technical Writing. Editing/Proofreading. Blogging.

     

    Why: I'm enamored with the arts, pop culture, sentence structure, and the synergy between copy & design.

  • Email Marketing

    Mobile App

    Access Granted.

    Select one of our legendary treatments & discover its transformative power.

    Launch our face-tracking technology for customized tutorials.

    Connect to our most-coveted rituals whenever, wherever: Wi-fi not required.

    Social Media

    Introducing our first #MiuMuse.

    She sets her own agenda. She owns her contradictions.

    Get inspired and discover the Miu Miu first fragrance.

    #MiuMiuParfum

    Packaging

    Perfect Nudes™ sheers blend away imperfections for an enhanced and natural look.

     

    Foundation Finish for your Legs™

     

    Instantly, legs look smoother, sleeker, younger.

    Print

    A dynamic multi-tasker. As any devotee will attest, the Treatment Lotion is the requisite beginning to every

    La Mer ritual.

     

    This silky elixir optimizes every step, simultaneously reclaiming skin’s inner strength, resilience and radiance.

    Landing Page

    Branded Digital Marketing Series

    Branding

    (PR Lookbook)

    Product Copy

    Menswear, you just got served. The Paula Pant sports sophisticated tuxedo stripes and a high waist, which elongates the leg.

    Punctuated by vivid faux fur, this BLANKNYC parka will cement your street style on even the most blustery days.

    From the Honey Gold Collection. Emitting warm hues and simple brilliance, an Alexis Bittar bracelet with brown and grey pavé diamonds.

    Your little queen of the jungle will love to rock this cheetah jacquard pullover with solid elbow patches.

    Like the sun reflects off the ocean, this handcrafted Tufenkian design—crafted from a sumptuous blend of wool and silk—is graced by placid waves offset by a solid background.

    1,500 hand-applied Strass crystals accent the grand architecture of this limited-edition design. Its faceted-glass bottle is encased in an ebony-lacquered box and cradled by a tonal velvet insert.

  • EXPERIENCE

    Sha Bra Writes, LLC

    Senior Copywriter/Copywriter

    (Freelance & Full-Time)

    May 2009 - Present

    Digital and/or print work for Soma, Bumble and Bumble, Bloomingdale’s, La Mer, Miu Miu, Alice + Olivia, Lancome, White House Black Market, Juicy Couture, DKNY, Hanes, Playtex, Macy’s, KORRES, Carol’s Daughter, ALLOY at Delia*s Inc, Bare Necessities, and ad agencies specializing in beauty & fashion

    Bloomingdale's

    Freelance Copy Manager

    October 2016 - December 2019

    Provided vacation coverage for full-time Copy Manager. Managed product copy team and workflow to ensure items reflected brand standards and published to site as planned.

    White House Black Market

    Freelance Senior Copywriter

    October 2015 - April 2020

    Worked with team on the implementation of creative rebranding (editorial, social media, marketing emails, landing pages, product copy, press materials, and catalogs). Continued working with team remotely.

    Saks Fifth Avenue

    Copy Manager 

    May 2013 - September 2015

    Led a team of staff and freelance writers to create product copy reflecting the company's luxury brand voice and standards

    Saks Fifth Avenue

    Copywriter

    September 2011 - May-2013

    Wrote women's, kids' & men's apparel, lingerie, swim, jewelry, shoe, and handbag product copy. Also wrote marketing emails and subject lines

    TempleOfGlam.com

    Founder

    July 2009 - September 2013

    Quippy beauty & style blog, fusing my love of arts and culture with product launches, press events, and New York Fashion Week coverage

  • My Motto

    If you do not breathe through your writing, if you do not cry out in your writing, or sing in writing, then don't write, because our culture has no use for it. - Anaïs Nin

  • QUESTIONS/COMMENTS?